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Welcome to Our Boutique
Welcome to HBCU Pride & Joy®, an online children's boutique dedicated to the next generation students of Historically Black Colleges and Universities (HBCUs). Whether you are looking for a unique gift for an expecting alumnus or something cute for your little ones to wear on game day, you have come to the right place. You will fall in love with our unique, high quality HBCU children's apparel and accessories representing your alma mater or favorite HBCU. From our spirit t-shirts and branded bodysuits to our premium football jerseys and embroidered dresses, your little one will definitely be “representing”  our HBCUs in style.
Featured Items

The Rattler Princess Youth Tee by NextGen HBCU
In Stock
“HU…You Know!” En-Chanting Tee Navy
In Stock
HU “Showtime” Band T-Bib
In Stock