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All About Us!


HBCU Pride & Joy® is an upscale baby boutique dedicated to the next generation of HBCU fans. We pride ourselves on offering a wide selection of officially licensed gear for babies, toddlers, and youth, so each purchase supports our beloved HBCUs. 

Founded in 2013 by two graduates of Florida A&M University, HBCU Pride & Joy
 strives to be the premier provider of HBCU collegiate children's apparel. We are committed to providing you with the highest quality merchandise, stellar customer service, and a unique and seamless purchasing experience.

We will continually add new products and schools to our store so please check back often as we continue to expand. Schools in the lineup…Florida A&M University, North Carolina A&T State University, Hampton University, Howard University & Tuskegee University!

Thank you for your support of HBCU Pride & Joy
!