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Welcome to HBCU Pride & Joy!

Welcome to HBCU Pride & Joy®, an online children's boutique dedicated to the next generation HBCU fan! Whether you are looking for a unique gift for an expecting alumnus or something cute for your little ones to wear on game day, you have come to the right place. You will fall in love with our unique, high quality HBCU children's apparel and accessories representing your alma mater or favorite HBCU.