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Welcome to HBCU Pride & Joy Children's Boutique, your go-to for high quality HBCU apparel and accessories for babies and kids. Whether you are looking for a unique gift for an expecting alumnus or something cute for your little ones to wear on game day, you have come to the right place.

You will fall in love with our unique, high quality products representing your alma mater or favorite HBCU. From our spirit t-shirts and branded bodysuits to our premium football jerseys and embroidered dresses, your little one will definitely be “representing” in style.

Dr T Nichole Phillips photo

My name is Dr. T. Nichole Phillips, founder and owner of HBCU Pride & Joy. My sister and I, both proud FAMU graduates, started this business in 2012 as a result of a conversation we had questioning the availability of cute FAMU apparel for babies and kids. After realizing that there was nothing out there that reflected our desire for cuteness and quality, we decided to embark on this venture.

Our mission is to be the premier provider of HBCU children's apparel and accessories. We are committed to providing you with the highest quality merchandise, stellar customer service, and a unique and seamless purchasing experience.

We support the community and culture by offering paid internships to students from local HBCUs. We also contribute to HBCUs by only selling licensed apparel. As such, you will be happy to know that every purchase made with us is a contribution to each respective HBCU.

We continually add new products and schools to our store so please check back often as we continue to expand. Schools in the lineup…Florida A&M University, North Carolina A&T State University, Hampton University, Howard University, Tuskegee University, North Carolina Central University, Norfolk State University, and Winston-Salem State University! More to come soon.


SCHOOLS COMING SOON:  Alabama State University, Lincoln University (MO), Morehouse College, Tennessee State University

Don't see your school? Contact us to request that we add it to our store.


Our Products are 

Just Too Cute