HBCU Pride & Joy ®  is an upscale children’s boutique dedicated to the next generation of HBCU fans. We pride ourselves on offering a wide selection of officially licensed gear for babies, toddlers, and youth, so each purchase supports our beloved HBCUs.  

Founded in 2012 by two graduates of Florida A&M University, HBCU Pride & Joy strives to be the premier provider of HBCU collegiate children's apparel. We are committed to providing you with the highest quality merchandise, stellar customer service, and a unique and seamless purchasing experience. 

We will continually add new products and schools to our store so please check back often as we continue to expand. Schools in the lineup…Florida A&M University, North Carolina A&T State University, Hampton University, Howard University, Tuskegee University, North Carolina Central University, Norfolk State University, and Winston-Salem State University!